The Series

$ 299.00

Product Details

This series of 7 downloadable videos is intended to educate independent bridal store owners on the most efficient way to run their bridal store and to train their associates on product knowledge and selling techniques in order to elevate their brand, the level of service in their store, and ultimately to increase their sales.

    Get a more in-depth overview of what's included in The Series below...


    The Series Overview:
    Video 1: Running a Successful Bridal StoreIncludes a roadmap for a business plan, suggested key business advisors, advice on hiring, training and retaining staff, developing time saving procedures, and managing inventory and cash flow. 

    Video 2: Creating a Memorable Shopping ExperienceIncludes guidance for identifying your target bride, making a lasting impression on your clients, engaging the five senses and developing procedures to ensure a consistent client experience.

    Video 3: Characteristics of Top Performing Bridal ConsultantsKey characteristics to look for when hiring staff and skills to hone in your current sales associates.

    Video 4: Product Knowledge TrainingIncludes training on gown silhouettes, fabrics, fit and veil widths, shapes, length and edges.

    Video 5: Sales TrainingSelling in Sensitive Situations.

    Video 6: Sales TrainingCommon Sales Roadblocks and How to Avoid Them.

    Video 7: Sales TrainingClosing the Sale.

    Bonus Video {Complimentary with The Series purchase}: Demystifying the Styled Shoot – Beth Chapman and renowned photographer, Mary Marantz discuss how to create a styled shoot, their benefits and common missteps in shoot planning and how to avoid them. 

    There are several downloads that can be used as resources to supplement the information provided in The Series:
    Complimentary Downloads:

    The Series Notes: These notes are a recap of the topics discussed in The Series.  Use these to follow along as you watch the series.  These notes can easily become the basis for you store's Training Manual. 

    Beth's Tips:  Throughout The Series, Beth provides tips on various topics.  This download recaps all of Beth's Tips and can be used as resource for business decisions.

    Downloads for Purchase: 
    These resources are integral to running a successful bridal store and are available for purchase for a nominal fee. Click here to view all Resources.


    COMING SOON! We will be releasing new videos to The Series this fall as The Series 2.0.  Anyone who purchased The Series will receive an email when that is released with an option to purchase those additional videos at a special rate.

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