The White Dress Society Retreat - Chicago



The White Dress Society Retreat, Chicago

May 19th – 21st



An intimate gathering of bridal store owners to learn, share and be inspired. 




The White Dress Society Retreat is an opportunity for bridal store owners to gather in a uniquely intimate setting. Limited to 50, this three day retreat allows like-minded store owners to come together for inspiration, networking and learning. Whether you are a new store owner looking for guidance, or a seasoned veteran looking to take your business to the next level, this retreat is your opportunity for growth and improvement. While there are many wedding industry conferences, The White Dress Society Retreat is the first one of its kind, geared specifically toward bridal store owners.
The 3 day intense learning and networking will be lead by industry leader, Beth Chapman in The Windy City, Chicago, IL. Not only has Chapman owned her boutique, The White Dress by the shore for 15 years, she is founder of The White Dress Society and creator of The Series 2.0: an educational video series for bridal store owners. She has carefully curated a panel of innovative experts, both from inside and outside of the wedding world, to cover compelling and relevant topics intended to educate and inspire.
Click HERE to see our amazing line up of Expert Speakers + Panelists!


As a White Dress Society member, don’t miss the ultimate opportunity to Ask, Speak, Share!


Retreat Specifics:

Retreat Educational Topics to include:

Brand Building Tools

Effective Profitability Solutions

Buying Decisions & Inventory Disposal

Result Driven Goal Setting

Instagram Content Strategy

Digital Marketing Insight

Innovative & Intuitive Selling



At the point of registration, you have the option to pay in full, or to split your investment into two payments. (Half due at the point of registration, with the balance due on or before April 1st.)

This includes 3 days of working sessions, lunch + cocktail hour on Sunday, breakfast, lunch and dinner on Monday, and breakfast and lunch on Tuesday.


New this year : Tuesday afternoon at the close of the retreat, we would love for you to join us for a quintessential Chicago experience. This event is optional and will be priced and registered for separately.


There are only 50 spots available for this intimate experience so act NOW to ensure your seat at the Retreat!




A room block has been reserved at ALoft Magnificent Mile for $179 a night. These rooms are available on a first come, first served basis and all reservations must be completed by April 27th. To take advantage of the group rate, you can click HERE or call ALOFT directly at (312) 429-6600 and refer to The White Dress Society Retreat.
UPDATE : As of Feb 15 the room block at ALoft Mag Mile is SOLD OUT. 


Don't hesitate to contact Charlotte at with any questions regarding location + accommodations. We are happy to help!



Not a member of The White Dress Society? Join Now!

For FAQ's Click Here!





Praise from previous retreat attendees:


The White Dress Society retreat is an incredible opportunity to build invaluable community & learn from brilliant leaders both in & outside the bridal industry. Our business has elevated in so many ways thanks to the relationships & education we gained from the retreat. We are so grateful for Beth & Charlotte and their hearts to build us up and spur us on both in business and in life!

-Liz Cox, Twirl Boutique // Lexington, KY


“2017 was the worst year for my store. Our sales were declining and I wasn’t sure of my next steps. I felt alone and, at times, even my biggest supporters didn’t seem to actually get the weight of my business. Inspirational quotes and “you will figure it out” don’t actually help. The White Dress Society has always been an online sounding board, however, I knew I needed to invest in my myself and my brand if I want to reach my potential. The retreat allowed me to not feel alone amongst my peers but also to gain tactical knowledge I could implement into my business. Investing in yourself and your business will never be convenient or free but, if you want to grow your network and gain real knowledge, you have to start here first. No matter if you are a multi-million dollar store or you have yet to sell one dress : Your goals and business are worth investing in. I know you will walk away with things you can start to implement into your business so that you can own 2019. I know this because after 2 years of attending The Retreat we just had our best year yet. “

- Rachel Apple, The Bride Room // Nashville, TN